Rob Wyse, Strategic Advisor - Media & CommunicationsContact Info: Rob Wyse is a strategic advisor to Leadership Capital Group on all matters related to media, marketing and public relations. Rob’s ability to help CEO’s, Board members and C-level executives better understand the media business helps his clients be more effective spokespeople when in the glare of the national and global press. Rob has been instrumental in changing national opinion on key issues which have been front page news. He is known for making editorial placements in such publications as The Wall Street Journal, Businessweek, The New York Times, Forbes, Fortune, USA Today, Inc., U.S. News & World Report, Newsweek, Time, CNN, CNBC, NPR and many others. He has advised clients on breaking national issues that have spurred reporters and editors to write about, such as Tom Friedman of The New York Times. The press relies on Rob for his insight on breaking news and issues. As a result, he has developed an invaluable network of business executives, editors, reporters and writers who come to him for advice and quotable sources on a wide variety of topics. Rob also has worked extensively with lobbyists on legislative issues in homeland security, media & telecommunications, and healthcare. He is well versed in all channels of communications including social media, blogosphere, print, TV, and radio. With this background, he is able to create a framework to determine the most effective messages and messengers to influence an outcome. Because of his diverse background in marketing, Rob acts as a senior strategist for clients in messaging and positioning. He helps companies use editorial placements as the key means to branding a company. Rob has the ability to turn company messaging into relevant news topics, opening the door for companies to be quoted and featured in the press on a regular basis. Rob also has been instrumental in positioning companies for exit. Companies with which he has worked have been sold for more than $10 billion. Prior to founding Media First, Rob ran the public relations, direct marketing and graphic design divisions of a multi-million dollar advertising agency. He has worked with a myriad of Fortune 500 companies which are all household names. |
